New Direction IRA is a rapidly-growing provider of self-directed retirement accounts including IRAs, 401Ks, and HSAs. Investment specialties are alternative assets such as real estate, precious metals, private equity/lending and crowdfunding. New Direction’s high level of customer service and industry leading technology sets the standard for efficient yet secure investment transactions and ongoing management. Connectivity to external systems is available via APIs and custom integrations. Operating since 2003, New Direction IRA currently holds over $1.75 billion under administration.