Skip to content

Non-Traded Life Settlement Sponsor Adds Two Marketing Execs

Sponsor of non-traded life settlements GWG Holdings, Inc. (GWG) recently announced two senior level marketing hires tasked with furthering GWG’s value proposition to investors, advisors, and life insurance policy owners. Chris Maddox and Christian Trygstad have joined GWG as Chief Marketing Officer and Director of Marketing respectively.

“We are very excited to welcome Mr. Maddox and Mr. Trygstad to our team,” commented Jon Sabes, Chief Executive Officer of GWG.

Maddox will expand and oversee GWG’s marketing strategy including all marketing plans and campaigns. Trygstad will lead the execution of traditional and online marketing initiatives.

Additionally, the marketing duo will be responsible for advancing the marketing efforts of the company’s $1 billion L Bond offering, a non-traded investment distributed through independent broker-dealers.

“Over the course of the past year, GWG has been taking action to ensure we have the right strategy, right team and right offerings in place to grow our business and lead the development of a vibrant secondary market for life insurance. These two experienced additions to our marketing team are critical for helping us execute on that plan,” added Sabes.

A 25-year professional, Maddox joins GWG from a 13-year stint with Columbia Management where he ultimately served as Vice President and Head of Marketing Communications, overseeing award winning industry marketing and advertising campaigns.

Trygstad most recently served as Web Marketing Manager for Miracle-Ear, Inc. where he developed and executed digital marketing strategy for over 1,200 retail locations across the U.S. and Canada. He spent the previous nine plus years as Director of Marketing for North American Systems International, an information technology solutions provider. Trygstad is also an active member of the Minnesota Interactive Marketing Association.

GWG offers seniors that no longer need, want or can afford their life insurance policies, an opportunity to sell for five to eight times more than the cash surrender values insurance companies typically pay.

For investors, GWG offers an investment in a yield generating, non-correlated asset.

The company has purchased over $1.7 billion in life insurance policy benefits since 2006. Seniors have earned $283 million through life settlements from GWG, which is about $266 million more than the surrender value offered, according to the company.